3 for the year was “Anything Goes With Emma Chamberlain,” hosted by the popular YouTuber, which will become exclusively available on Spotify in 2023. On its own platform, Spotify said it had three of the top five podcasts globally for 2022: “The Joe Rogan Experience,” Alex Cooper’s “Call Her Daddy” talk show and scripted thriller “Caso 63” (all languages). “We really have hit our stride and are finding shows that resonate,” Ostroff said. But many of the best performers are Spotify’s original and exclusive shows: Ostroff noted that six of the top 10 podcasts in Q3 on the platform were either exclusives or originals. The vast majority of those are nonexclusive. As of the end of the third quarter 2022, Spotify hosted 4.7 million podcasts on the platform in more than 170 markets. Nearly three years after bulldozing its way into the podcast biz, Spotify has built up a hefty tonnage of audio content, including an impressive slate of exclusive and original series. In 2020, Spotify bought Bill Simmon’s The Ringer, and it has made other acquisitions since including ad-tech firm Megaphone, analytics firms Podsights and Chartable, and audiobook company Findaway. That kicked off in earnest in early 2019 with the company’s deals to acquire Gimlet, Parcast and Anchor. The consistently top-ranked “The Joe Rogan Experience,” which moved exclusively to Spotify in December 2020, is the marquee title in Spotify’s multibillion-dollar push into the podcast space under Ostroff. ![]() He has a very loyal group of advertisers, even before we came in.” Asked whether Spotify was concerned about alienating advertisers through the Rogan pact, Ostroff said, “His advertisers have been with him for a very long time, and still remain his advertisers.
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